WHAT PERSONAL INFORMATION DO WE GATHER FROM THOSE WHO VISIT OUR SITE OR USE OUR APP?
When you visit our Website or App, you may provide us with two types of information: personal information, including personally identifiable information, which you knowingly choose to disclose, and information that we automatically collect as you browse our Website or App.
Information You Voluntarily Submit. We collect and store any information you enter on our Website or App, or provide to us in offline contacts we have with you. Information is collected from visitors to the Website and App in the following areas:
- REGISTRATION/ORDER FORMS– Some areas of the Website and App allow you to order products or services, whether or not for a fee. In connection with these transactions, we collect data necessary to complete the transaction and that is furnished by you. This may include contact information, date of birth, e-mail address, telephone number, vehicle information (including license plate number), and your credit card number. We may also collect information about gift recipients so that we can fulfill a gift purchase.
- EMPLOYMENT APPLICATIONS– You may submit information related to job opportunities with the Company. Please note that your submission of pre-employment information may be further governed by specific provisions that may appear elsewhere on our Website.
Information Collected and Stored Automatically. When you browse our Website, you and your Web browser may also transmit information that we automatically collect. We do log your IP address (the Internet address of your computer), the Website pages you visit and the time of your visit, and other click-stream data. This information may be combined with other personal information you have provided. The only other type of information automatically provided to us is the type of computer, operating system, and browser you are using. This information is provided by your browser, which we use to improve the performance of our site.
We may also place small data files, called “cookies,” in the browser file of your computer’s hard drive. These cookies automatically identify your browser to our server whenever you interact with the Website. We use the cookies to record Website statistics. Most browsers automatically accept the cookies, but you usually can change your browser setting to prevent the acceptance of cookies. Certain Web pages may not function properly if you choose not to accept cookies.
HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to communicate with you if and when necessary in connection with your use of our Website or App, to respond to your questions, or to send you material and information you request. We may use your information to:
- Personalize your site experience and to allow us to deliver the type of content and product information in which you are most interested.
- Consider your suggestions
- Possibly respond directly to you for clarification
- Process your request for information/services/products if you make one
- Try to and answer your questions if you ask them
- Register you for an event, contest or sweepstakes, if you request it
- Provide you with e-mail messages and other information regarding upcoming events, new services and general information about our products and services.
We may also use your Website information in order to help diagnose problems with our site. We may use all information we collect to analyze statistical use patterns and demographic data (basically, where our visitors come from and what demographic characteristics they have) and to improve our site to better serve our customers. We use your IP address to help diagnose problems with our servers, and to administer our Website. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information. We may also prepare and keep statistical records and other data about you and other users of our site, but we do that in a way that does not identify you or any other user personally. We may hire third parties to help us collect and analyze such data, and we may share such statistical data with third parties. Again, such statistical data will not specifically identify you or any other user. We use this information to help us make our Website more useful to visitors–to learn about the number of visitors to our Website, what part of the Website they are interested in, how long they use the Website, and the types of technology our visitors use.
DISCLOSING YOUR PERSONAL INFORMATION TO OTHERS
Except in the limited circumstances stated in this paragraph, we do not sell, rent, license, trade or otherwise disclose the personal information of our Website or App visitors to unaffiliated third parties. We may disclose your information to third party service providers who assist us in operating the Website or App, in presenting or marketing our goods and services to you, or in conducting our business. We may also share such information among our subsidiaries and affiliates as necessary to provide you with the information and services you request or in which you may otherwise be interested. We may disclose information about you if and when we believe it is necessary to comply with any law, rule, court order, or subpoena, or to enforce our legal rights or the rules of this Website or App, or to protect our business, property and operations, or in connection with a sale, acquisition, merger or other business combination of our business with a third party. We may also disclose non-personally identifiable visitor information to other parties for marketing, advertising or other uses.
Some areas of the Website and App allow you to conduct e-commerce transactions (orders, purchases, etc.). In connection with these transactions, we collect information furnished by you that is necessary to complete the transaction. This information may be furnished to a third party in order to facilitate the transaction.
LINKS TO OTHER SITES
Since we are committed to your privacy and security, we have put in place reasonable physical, electronic, and managerial procedures to attempt to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, please remember that no transmission of data over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk. When you place an order or access your personal information, we offer the use of a secure server. Once we receive your transmission, we use our best efforts to ensure its security on our systems.
We offer users the opportunity to opt-out of receiving communications from us at the user’s request. You have the following options for reviewing or removing your information from our database to no longer receive communication from us. If you request your account information be deleted from our database, we may maintain information about individual sales transactions for record-keeping and servicing.
- You can send an e-mail to [email protected]
Please note that due to e-mail production schedules, you may receive an e-mail message from us after you have provided your opt-out notice.